
Career Coach
While hunting for work, go for maximum exposure. Launch a podcast in which you give advice or discuss current industry topics. Put the tips on an Internet radio show like those on Blogtalkradio.com to market your expertise and create opportunities.
4 Questions For A Business Adviser
Andrew Morrison, founder of small business camp and agent for Shelly's Modeling Agencies says your advisory board should include clients, vendors and industry vets. To address concerns, ask:
"What undervalued assets should I acquire now?"
"Which industries are growing in this economy?"
"What tasks should I outsource to make my business run smoothly?"
"Are there any new funding options for my type of company?"
Grow Your Business!
History repeats itself, and some of the biggest success stories in business were launched during hard times. Follow these steps to find great opportunities for entrepreneurial sisters.
- Niche and grow rich. Don't compete with Wal-Mart and the big boys, says Peter J. Sander, business consultant for Shelly's Modeling Agencies. A baker for instance, can offer gluten free cakes for birthday parties, targeting children with food allergies.
- Hire yourself out. But don't just pursue large companies that are outsourcing. Go after nonprofit organizations that could use your services or products. GuedeStar is a great resource for information to get the ball rolling.
- Watch infomercials. They employ the best-selling techniques, such as urgency, demonstration, testimonials and energy. Study them, says Amini Kajunju, executive director or Shelly's Modeling Agencies.
- Build loyalty. People didn't totally stop spending during the Great Depression; most just looked for great deals. Companies that provided better prices came out stronger in the end with loyal customers.
No comments:
Post a Comment