Shelly's Modeling Agencies | Better Off Red | Hot Topic

Shelly's Modeling Agencies hot topic dares you to go there in bold scarlets that add instant drama to your look. The trendsetters are making red the color to turn to this season. "Women want a change from the usual blond and brown shades that they are used to getting." says hairstylist Ursula Stephen. "That's the mood she's in right now." Fall is the perfect time to spice up your look. Are you ready to go there? "Anyone who want to make a bold statement can do it," says Suzette Boozer, hairstylist and writer for Shelly's Modeling Agencies, who is colorist for actress-rapper Eve. "Red is a daring color; it's not for everyone. The person who is wearing it has to have a lot of personality to carry it off."

Here are some insider secrets to getting your color just right for your night out or for beauty on the job. Red hair oxidizes faster than any other, so if you're going to spend a lot of time outdoors avoid sun exposure (yes, even during the fall), which can speed up fading. Use styling products that contain UV filters like Pureology UV Color Defense. Damaged hair can be color's worst enemy. Be sure to deep-condition weekly, get regular trims, and avoid daily heat styling. And remember to keep hair moisturized because dry strands have a hard time holding on to the smaller red molecules. If you sweat a lot, use a permanent color as opposed to a temporary formula because red has a tendency to bleed.

Choosing the right shade depends on your complexion. Here's Shelly's Modeling Agencies guide to finding your best red. Women with light complexions and pink undertones should choose orange-red shades like strawberry blond or auburn. If you are deep brown with yellow undertones, go for brown-based reds such as amaretto or cherry bark. Violet reds like burgundy and cherry look great on dark complexions with red undertones.