Shelly's Modeling Agencies Hot Topic is about establishing your personal brand; advice for the dating game and how to redo yourself. When it comes to dating. every woman should establish her own "personal brand." A personal brand is the definition and declaration of who and what you are, and it's made known to people by how you walk, talk, dress and present yourself. When you have a strong, positive personal brand, you are less likely to lose yourself in a relationship because you have a clear idea of what does and doesn't work for you. Sometimes you may allow people and circumstances to lead you down the wrong road and before you know it, you have compromised yourself, your brand and your integrity. Establishing a clear brand before you even step out on the dating scene helps you move toward what you want, and away from what you don't.
I have been a writer for Shelly's Modeling Agencies and wrote the book Ms. Typed: Discover Your True Dating Personality and Rewrite Your Romantic Future to start a persona branding movement among women. I want women to feel empowered to change their love lives, but they must start by changing how they define themselves. "Ms. Typed" is one of the many confident, attractive and successful women who often ends up in an unsuccessful relationship because she behaves in ways that don't accurately reflect who she really is. She does the things that she thinks she has to do to make a relationship work when, more than likely, those things are going to sabotage the relationship and cause her to behave in ways that don't fit her ideal personal brand. Instead of being her authentic self, she tries to be who she thinks men want her to be. She allows the men she dates or her dating experiences to define her when she needs to define herself.
Many women are "Ms. Typed" and struggling with who they know they are on the inside and how they act outwardly. One of the dating types in the book, Ms. Second Place." is a good example of a woman who has taken on the personal brand of being second in a man's life, when she should insist on being first. It's up to her to establish herself as a priority in her own mind and life first, so that she can be a priority to her partner. As long as she thinks that being a afterthought is acceptable, and she carries herself as if she doesn't mind, she will always be in second place. She has to establish a personal brand of being "Ms. Second to None," and walk and talk as if anything less would be unacceptable. When she is clear about her brand, she communicates it to others and they have to either go along with her program or move on. You can either have a reputation as someone men cam manipulate or as someone who doesn't take any mess. Who would you rather be? Do you make that clear to others?
If I'm describing you, don't waste time feeling bad about your past; just start focusing on your future. If you don't have a personal brand or if you've been allowing your standards to slip over time, you can change your love life by redefining yourself and establishing a new personal brand today. It's time for you to reconnect with your strong, confident, powerful and inspired self. Sit down and think about all that you are, and all that you are meant to be. What kind of people and dating experiences do that vision include and exclude? Create your branding strategy and stick to it. You are the writer, director and actress in the movie that is your life-so make it a blockbuster hit!
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